But in December 1996, a rumor surfaced online that Hilfiger had appeared on The Oprah Winfrey Show and made racist remarks about the people purchasing his clothing. Soon, they were dressing everyone from Raekwon to TLC, placing them in ad campaigns and inviting them to walk in runway shows for the brand’s sportier offshoot, Tommy Jeans. ![]() Hilfiger and his brother Andy took notice of the unlikely endorsement and started building relationships with hip-hop artists. But the bright graphics and colors spoke to many rappers’ bold sensibility and drew them to the brand. The label Tommy Hilfiger, which included classic collegiate styles like polo shirts and chinos, wasn’t initially intended for rappers. “I knew exactly what I wanted to do-I wanted to build some kind of lifestyle brand that was preppy and cool,” Hilfiger explained to The Guardian. Seven years later, Hilfiger founded his eponymous label. But by 1979, People’s Place had gone bankrupt. The shop was a success and Hilfiger launched several other locations. People’s Place sold mostly bell-bottom jeans, rock n’ roll posters, records, and rolling papers. ![]() “ Well I be Puba on this here/The n***a from last year/Girbauds hanging baggy/Tommy Hilfiger top gear”īorn in Elmira, New York, Tommy Hilfiger got his start in fashion when he and two friends opened a small store called People’s Place in his hometown in 1969. ![]() But, in the lyrics of the song, Puba would introduce a designer label that was new to the rap community: Tommy Hilfiger. At the time, these were the hottest brands in hip-hop. Blige to perform their song “What’s the 411?” Puba was dressed in a white Fila visor, a pair of Nike Revaderchi sneakers, and a color-blocked Polo Ralph Lauren Alpine rugby shirt tucked at the belt loop of his Girbaud denim shorts. In 1992, Grand Puba appeared on an episode of Yo! MTV Raps with Mary J.
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